Funnel, customer and profit analytics for online stores

See your store clearly, from first click to net profit.

FCAnalytics turns your orders, visitors and ad spend into one live dashboard that shows where shoppers drop off and what each sale really earns.

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OverviewLast 30 daysLive
REVENUE$128,440▲ 8.2%
NET PROFIT$38,910▲ 12.4%
CONVERSION3.84%▲ 0.3 pt
ABANDONED CARTS3,106▼ 51% before checkout
Revenue and net profitRevenueNet profit
Orders by source
1,206orders
Google Ads34%
Email28%
Organic search23%
Social15%
FunnelLast 30 daysLive
Store funnelVisit to purchase · all devices
Sessions31,402
Product views18,960 −39.6%
Add to cart4,312 −77.3%
Checkout started2,105 −51.2%
Purchase1,206 −42.7%
LEAK FOUND2,207 shoppers added to cart but never started checkout. Fix this step first.
CustomersLast 30 daysLive
LIFETIME VALUE$212.40▲ 6.1%
REPEAT RATE31.6%▲ 2.4 pt
AT-RISK CUSTOMERS418no order in 90 days
Returning customers by cohortShare who ordered again, month 0 to 5
100%
45%
38%
30%
32%
31%
100%
44%
35%
30%
26%
100%
48%
42%
33%
100%
42%
37%
100%
50%
ProfitLast 30 daysLive
Where the revenue goesLast 30 days
Revenue
$128,440
Product cost
−$61,300
Fees and shipping
−$9,870
Ad spend
−$18,360
Net profit
$38,910
MARGIN 30.3%Ad spend is your second biggest cost. See which campaigns earn it back.
Net profit today$1,482 ▲ 9%
New order · $86.40
Connects to the platform you already sell on
WooCommerceShopifyWixBigCommerceWooCommerceShopifyWixBigCommerceWooCommerceShopifyWixBigCommerceWooCommerceShopifyWixBigCommerce
Inside the dashboard

Every report answers one question you ask every week.

Traffic attribution

Profit per source and campaign, so you can stop paying for clicks that never buy.

Google Ads
+$14,220
Email
+$11,870
Organic search
+$9,640
Instagram
+$4,105
Facebook Ads
−$925

Product performance

Best sellers, slow movers and the ones that sell well but earn little.

Linen shirt412 sold41% margin
Canvas tote388 sold36% margin
Wool beanie301 sold12% margin

Abandoned cart insights

See what is sitting in open carts and when shoppers gave up.

3,106open carts this month

Automated reports and exports

A weekly summary in your inbox, plus CSV and PDF exports when your accountant asks.

FCAnalytics weekly reportMon 08:00
Profit up 12.4%, one leak to fix
Export CSVExport PDF
How it works

Connected in minutes, useful the same day.

1

Connect your store

Choose your platform and authorise FCAnalytics. No code to paste.

WooCommerceShopifyWixBigCommerce
2

Your data comes in

Orders, customers, products and traffic are imported and kept in sync.

Importing orders84%
3

See what to fix

Funnels, customers and profit are ready to read, with the biggest problem at the top.

LEAKCart to checkout loses 51% of shoppers
Compared with basic analytics

Basic analytics counts visits. FCAnalytics counts money.

QUESTIONBASIC ANALYTICSFCANALYTICS
Where do shoppers drop off?Page views and bounce rateStep-by-step funnel with lost orders
Am I making a profit?Revenue onlyNet profit after costs, fees and ads
Which ads pay off?Clicks and sessionsProfit per source and campaign
Who are my best customers?Anonymous usersLifetime value and repeat rate
How do I report it?Manual exportsAutomated reports by email

Questions, answered.

Anything else, write to us at our contact page.

WooCommerce, Shopify, Wix and BigCommerce, with more integrations planned.

Stop guessing where the money goes.

Connect your store and see your funnel, your customers and your profit today.

Start free trial