Attribution
Which sources and campaigns bring customers who pay
vs previous 30 daysSynced 9 min ago
Ad spend$16,681▼ 0.9%
Return on ad spend2.66×▼ 0.2
Orders from ads393▲ 1.6%
Cost per paid order$42.45▼ 2.4%
Sources
Last-click, last 30 daysModel: last click
| Source | Sessions | Orders | Revenue | Ad spend | Profit | Return |
|---|---|---|---|---|---|---|
| Google Ads | 6,707 | 274 | $31,421 | $8,904 | +$3,574 | 3.53× |
| 3,609 | 248 | $30,989 | $0 | +$12,325 | n/a | |
| Organic search | 6,693 | 203 | $25,517 | $0 | +$9,785 | n/a |
| 2,596 | 80 | $9,472 | $3,743 | −$134 | 2.53× | |
| Facebook Ads | 1,657 | 39 | $3,497 | $4,034 | −$2,645 | 0.87× |
Profit by source
After ad spendCampaigns
Best and worst by profit| Campaign | Source | Spend | Orders | Profit |
|---|---|---|---|---|
| Newsletter: weekly | $0 | 126 | +$6,588 | |
| Back in stock | $0 | 111 | +$5,264 | |
| Generic: shirts | Google Ads | $3,025 | 89 | +$1,218 |
| Brand search | Google Ads | $2,957 | 87 | +$1,063 |
| Autumn lookalike | Facebook Ads | $1,345 | 13 | −$955 |
| Prospecting: broad | Facebook Ads | $2,689 | 26 | −$1,689 |
Losing moneyFacebook Ads spent $4,034 and lost $2,645. The "Autumn lookalike" campaign accounts for most of it.Review spend
Ad spend is typed in by you each month. Connecting ad accounts directly is planned.